From cost per lead to cost per paid consultation — and what to make of each number.
Follow the money down the funnel
Cost per lead is only the first number. Divide ad spend by paid consultations to see the real cost of a customer, then compare it with average consultation revenue.
Interpret in context
Attributed revenue is not necessarily incremental revenue. Use metrics to compare options and ask better questions, not to claim certainty.
General educational content, not advice tailored to your business. We do not guarantee results.